Why An Autoresponder is an Essential Tool to Building Any Business Online

An Autoresponder is the beginning of your marketing funnel. This is where your prospect enters your sales channel. This is where you can engage them and even more importantly follow up with them. The average person does not respond to any sales offer until between 5 to 12 follow ups. Consistency is Key! Build rapport and establish a relationship with your prospect. Offer Value and content through your emails. Keep your emails short and sweet, preferably small paragraphs. Sending them in intervals of 2 - 3 days is enough for you to stay on the top of their minds. Any shorter than that and your content comes across as being spam. Any longer then 3 days in between messages they may forget who you are and consider it spam also.

There are 3 core activities you want to accomplish with your autoresponder:

1. Build your list: Whether are prospects, clients or buying customers. As a newbie online marketer you should be spending a great deal of effort on building your list. Every successful network marketer, internet marketer a home based business guru will tell you, your list is the most important thing you have when it come to marketing online.

2. Build relationships with your list: This means finding out what your prospects needs are. This is where knowing your target market is so crucial. By using your autoresponder you can send direct and precise sales letters to your list based around the needs of your prospects. Take at least 2 days out of the week to write your pre-written sales messages. If you are selling a product, include discounts, or run periodic sales. For service based business, offer them half off their 2nd service, or additional discounts for referral fees. Business opportunity providers and Network marketers, offer value, content, free mentoring, free training to your potential prospects.

3. Monetize your list: - This is the part where you capitalize on the offer, value, and information you have given the prospect or client through your Autoresponder led campaign. Only when you have led with value first, should you know begin to send your sales offers. Network Marketers, You can utilize Affiliate programs or your own products so long as they will benefit your target market. Product and service business owners can now offer higher ticket items along with their catalogs or other ongoing marketing offers.

Continue to create value and give your target market exactly what they want. Don't be afraid to send survey's to your list asking for their input. Market yourself first before you pitch your products.

In closing if you're not using an autoresponder today, you're not even considered to be marketing online. Any prospects that come to your site, will glance at it, and they're on their way out. You have no way of retaining them though they're up for grabs from your competitor. Lastly there are tons of autoresponders on the market, my personal favorite and those that almost every top marketer uses is Aweber.

For more success tips on how to build your business online join the author at http://bit.ly/caesarquick.com.

You can get more info on the autoresponder I use by clicking on the following link or copying it into your browser http://aweber.com/?340535