- * It is not a plan to "get rich quick."
- *It contains neither an "easy button" nor a "magic bullet."
- * There are no secret "loopholes" or "underground tricks" to achieving success. (There are so called Black Hat tricks that can be employed, but using them could get you into serious trouble with the search engines. I refuse to use them, and you should too.)
- * Mostly, it is not "Rocket Science!" It is a business that requires a lot of work, but you can learn it and be successful as long as you take action on what you learn.
So, what are the basics? Research, Creation, Driving Traffic, and Rinse & Repeat
1. Research. Find a need. What are people searching for when they go online? Are a lot of people searching for the same thing? What kind of keywords are they using? Will you have very much competition if you start marketing to that group? If the competition is too large, can you narrow the problem down to something more specific? For example: It you searched "dog training" you would find nearly 58 million searches by people looking primarily for free information. However, if you look up "how can I train my dog to stop peeing in the house" that number would drop to about 125,000 people with a serious problem. These people would be more than happy to pay you for the solution.
Once you have found a need, you need to find a product that has the solution for fixing the problem. You could try a site like ClickBank which carries thousands of downloadable ebooks and courses, or do a search for "your problem/forum." When you have found the right product, sign up for their affiliate program and get your affiliate tracking link. Now you can begin marketing.
2. Creation. Now, you will need to build a landing page. (If you are going to use PPC this won't be necessary, but I cannot recommend PPC to "Newbies" because you will be competing with very experienced marketers. It could be extremely expensive for you.) There is no need to panic over creating a landing page. You can do this easily using a blog or something like a Squidoo lens. There are plenty of free tutorials online that will show you how. The landing page is where you will send traffic. From there you will link to your product's sales page. One great advantage to a landing page is that it gives you a chance to build trust with your customers and to do a little preselling. There are many great products that do not have great sales pages. This is your opportunity to overcome that problem.
3. Driving Traffic. Without traffic you are dead in the water, regardless of how good your product and your landing page are. This is probably the most difficult part of internet marketing because it involves search engine optimization or SEO. SEO is the technical term for getting a webpage ranked highly in the search engines. This ranking is contingent on three factors: the quality of the content on the page, the number of quality or authority links to the site, and the amount of human activity on the site. When people are searching online, they are looking for information. You must provide valuable information that is well written, unique, and easily digested. Do not copy someone else's material.
You will use this knowledge on your landing page and also in several articles that you will submit to various article directories. I like to submit a primary article to EzineArticles.com and link it to my landing page. Then, I will write additional articles to send to several other directories. Towards the top of those articles I will place a link to the landing page, while at the bottom I will have a link to my ezine article. What I am accomplishing is getting more content online and creating backlinks for my site. Besides article directories, you will want to create backlinks through social bookmarking sites, RSS feeds, Web 2.0 properties, blog commenting and forum marketing. A word of caution concerning blogs and forums: provide good content! Merely posting, "Great post," is considered spam and will get you banned from the site.
Human activity on the site is a fairly recent piece to the SEO equation. This is the reason I like to use a blog for my landing page. I can add to the site on a regular basis to create new posts or update an older one. Websites that are left unattended for too long can start sliding down the search engine rankings. Of course, if you have provided enough good content and secured sufficient backlinks, you will be getting enough people clicking onto your site to satisfy the human activity factor.
4. Rinse and repeat. Find another need and a product to satisfy it, and do it all over. It really isn't that difficult, but it does take time and practice. The more you do it, the better you will get. Learn the basics, and then take action. One can easily set up one campaign per week, and by the end of one year, have fifty-two products that are supplying them with a good income. Imagine this: only one sale per week from 52 campaigns, with an average commission of $20, will earn you $1040.00 per week, or $54,080 per year.
I will leave you with a quote from a very successful internet marketing friend and mentor of mine,
"If you are willing to do for a year what others won't, you can do for a lifetime what others can't!" - Jennifer ~ PotPieGirl -
Michael A. Bryan is a certified trainer who currently earns a living as an internet marketing affiliate. If you are interested in learning about internet marketing, go to his website at http://im-affiliate-tipsandtools.com/
Article Source: http://EzineArticles.com/?expert=Michael_A_Bryan
To Your Success
Ken Nourolahi
