How to Use Motivation to Achieve Goals in Your Internet Based Business, by Ken Nourolahi

What motivates us to achieve?  Current research suggests that motivational reflexes are controlled in the Amygdala located near the center of the brain.  According to Peter Lang and Michael Davis, brain researchers from the University of Florida, we are similar to other animals in our response to threats or to positive motivational cues.  If we are exposed to danger, we react by releasing hormones in a “fight or flight” response.  Once we are clear of the danger, our emotional responses change and we learn to avoid the danger as a natural urge for survival.   However, human motivation to achieve is much more complex.  Our need for financial and social success is tied to our instinct for survival.

Brain researchers are continually adjusting their theories in the context of social, gender, and cultural issues that influence individual motivation.  R. J. Wlodkowski, in his book, Enhancing Adult Motivation to Learn (1999), posits that an individual’s motivation is bound to social construction and individual determination.  But how does a person develop intrinsic motivation?  Is a person just born with the desire to learn new things or is this desire shaped by their environment?  There is no doubt that our attitudes are shaped by our experiences in life.  There is J.M. Keller’s (1987) ARCS model of motivation in which attention, relevance, confidence, and satisfaction are factors that determine our motivation for learning.  If our experiences capture our attention, have meaning and relevance, give us confidence and are satisfying then we are more motivated to learn.

Whether we are starting a new web-based business or communicating through internet blogs or Facebook, we are more likely to be open to new ideas if they are relevant to our own background and experiences.  Gaining confidence to start an Internet Business begins by communicating with others and learning new strategies that will provide us with the next step toward financial success.  The “4-Step System” used to train and mentor our new associates are based on years of experience, motivational factors, and collaboration with other internet marketing experts.

To Your Success,

Ken Nourolahi

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